Are you real, honest, trustworthy? Who are you? Or are you just a sales pitch for your business?
These are a few questions I ask when I acknowledge an invitation to browse a social network profile. Social networks were created to connect with friends, make new friends and share relevant information. Every social network has a culture, a specific understanding of its purpose.
Facebook is about friends, LinkedIN is about your profession, bookmarking sites Digg, StumbleUpon, are meant for information popularity.
Yes by all means talk about your business, but please allow the viewer to know something about you. It really turns me off to see the social networking platforms utilized ONLY for a sales pitch.
Successful Internet Marketers understand the importance of building relationships, telling their story, allowing you to connect with their personality, their character.
Take the time to build your brand equity and share your knowledge, your experiences and insights. Allow your visitors to know you and then when you launch a new product or service, they will listen.
Here are a few tips for creating your social profiles:
1. Use Your Real Name – I have no idea who “thegreatestproductonearth” really is. Build your personal brand, build your name recognition.
2. Write a Good Bio – people love to hear what you have accomplished, give them a taste of your personal life.
3. Tell a Great Story – people will relate to your character, tell them how you failed and how you overcame huge obstacles, inspire them.
4. Turn Down the Sales Pitch – build relationships first, give away some really good content and get people engaged, then let them know about your new service or product, you will retain happy customers.
5. Be Consistent – deliver on your promises, make regular blog posts, tweets, return emails and messages, let people know you care.
6. Ask Others - find out what your market wants to know, give them a real solution to their problem, don’t just shoot in the dark, do some consultative sales.
7. Post a Picture - allow your customers, your viewers, your followers, some visual connection with you, make a quick bio video.
Love to hear your comments, I do my best to reply.
