About Jayson

Jayson is the founder of GroundUp Media, a first class web consultant firm, located in Golden, CO, providing WordPress expertise, design & development, strategic social marketing, search engine optimization and innovative solutions to establish, manage and grow customer relationships while building company value on the world wide web. Jayson’s innovative ideas and entrepreneurial passions became a reality in 1995 when he co-established Global Interactive Educational Adventures. A non-profit educational organization, working with elementary students to enhance learning of core curriculum subjects via real world adventurists, whom would share cultural, geographical, environmental and historical content from their expeditions around the globe.

I knew that the Internet would drastically change the way people learn and gather information. The possibilities are endless. I immediately learned everything there was to know about building websites, applications, emerging technologies and how these platforms would benefit humanity. I have never looked back since.

In 2000, Jayson merged his web Development firm, Studio3, with a small real estate software company and worked in the corporate cultural for 2 years as Director of Web Development, before realizing that family, happiness and creative independence were higher priorities. He pursued a few ventures, in real estate development and investments, web start-ups and even an Internet café, while consistently educating himself with extensive research and practice in social media.

Jayson soon discovered the huge benefits of leveraging social platforms to reach online communities that would become a powerful ‘word-of-mouth’ sales force.  In 2005, Jayson launched GroundUp Media to provide professional consulting services to help fledgling entrepreneurs and local small business optimize their web presence, find target markets, build community, maximize their social influence and ultimately increase business value.

..publishing and distributing original content about your company is imperative to your business success.  Its all about the conversation you have with your customers.  People want to know you are going to take care of them, and not just hear another recorded message when they call for support..

As GroundUp Media began to thrive, Jayson’s career as a social web strategist and WordPress expert led him to speak at WordCamp Phoenix, found WPCOOP, the wordPress professionals network, and directing the development teams on his latest social media application start-ups.  Jayson spends his time traveling on new adventures with his children, volunteering with a local Meetup group to share his expertise with business owners, designers and developers, and writing up new innovative ideas for this ever emerging social tech market.

Jayson loves to write and tell children’s stories, fly fish on remote rivers, ride single track in the Rocky Mountains and ultimately hopes to build educational systems for impoverished communities.