Listening to the quick 20 minute schpeel by John Alanis – I perked up pretty quickly when he mentioned that “Content is Not King”!
What! I paused the video and tried to think about what he was going to say next. Was he going to talk about that there is so much recycled content out there that you need to spin a unique personal message to stand out from the crowd?
Well even though I think that is important, John went on to another very important aspect we all need to master to engage our audience.
Listen to John, he knows what he’s talking about and let me know your opinion.
